Practice 7

A: I’d like to talk a little more about advertising.I think it has an important part to play in production promotion.Would you agree with that?

B: Oh, yes, I certainly would.(1) _____ And I think it has an independent function.

A: I’m especially interested in the role of image, public relations and advertising in the production promotion.(2) _____

B: Yes, that’s a fascinating area.And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.

A: It’s really a matter of establishing trust, isn’t it? (3) _____ Am I right?

B: Yes.We all know what it is when a company has it and we clearly know when a company doesn’t have it.

A: I think we all know that.

B: The same thing applies to a product, too.And that’s why I think that specific product advertising has only limited effectiveness.Good advertising is vital to call attention to a product and introduce new products, but (4) _____

A: I understand.Public relations plays a role in building image, both product image and company image.

B: Yes, advertising can help build product recognition, but product itself builds image.