BIM Technologies, Inc., is a large firm in a competitive industry. The company has above-average investment opportunities and its return on investments has been above the company's required rate of return. In addition, BIM has invested heavily in fixed assets and technology to reduce its production costs. The company has also increased its advertising budget substantially to establish a strong brand image for its products. From the above description, BIM is best characterized as a: —

单选题 编号：2692382

1. BIM Technologies, Inc., is a large firm in a competitive industry. The company has above-average investment opportunities and its return on investments has been above the company's required rate of return. In addition, BIM has invested heavily in fixed assets and technology to reduce its production costs. The company has also increased its advertising budget substantially to establish a strong brand image for its products. From the above description, BIM is best characterized as a:

A.Cyclical company that follows a low-cost strategy.
B.Speculative company that follows a differentiation strategy.
C.Growth company that follows a defensive competitive strategy.

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